Soy Candle History

"January 20, 2004 - There are three very strong market forces bringing the rising tide of consumer demand for soy wax:

1. the 'green segment' of the consumer market grows at a rapid 20% each year. There is no market segment growing faster in the U.S. and Europe.
2. Consumers now demand a clean burning candle.
3. Post 9/11, U.S. consumers increasingly prefer products produced from farms in the heartland over products from foreign petroleum sources.

These three historic forces converge to build a growing market wave for soy wax candles. "